G-Star RAW most sustainable jeans wins Australia's coveted good design award for design excellence

July 2019

Earlier this month, we were proud to receive the Good Design’s Fashion Impact Award for our ‘Most Sustainable Jeans Ever’ - Australia’s peak international design award and the highest honour for design innovation.

Good Design Australia has a proud history that dates back to 1958, remaining committed to promoting excellence in design and design-led innovation. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital, communication design and social impact.

The Good Design Awards Jury praised G-Star commenting: “G-Star RAW’s purpose is clear - to develop the most sustainable jean ever. They have utilised best practice certification, obtaining Gold Cradle to Cradle certification for the denim fabric, the first Gold certification for denim fabric in the world. They have applied rigorous requirements across dyes, water and energy use as well as carbon management.”

The Fashion Impact Award was announced on 11th July 2019 at the 61st annual Australian Good Design Awards Ceremony in Sydney, Australia.

You can read more about Good Design Australia here.

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