G-Star curated its Spring/Summer 2014 designs at Berlin’s cutting edge venue, Kater Holzig. The event took place during Bread & Butter by invitation only. Celebrities and guests partied long into the night, enjoying back to back experiences culminating in a unique performance of modern dance, choreographed by Connie Janssen.
Watch the video for an impression of the day.
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A preview of the new G-Star campaign revealed the brand’s latest campaign talent. Guitarist and songwriter Sergio Pizzorno of UK rock band Kasabian, and Vaganova Academy ballerina Keenan Kampa. The campaign embodies the ‘destroy to create’ theme, which pursues the unique denim craftsmanship of G-Star RAW.
The denim experience was completed with a preview of the G-Star RAW Spring/Summer 2014 collections in a custom built gallery made of glass. This exclusive presentation showcased the latest denim innovations from G-Star, featuring articles designed to celebrate the 25 year collection.