ABOUT THE SHOW
Luxury Denim Meets Fresh Colors at G-Star’s NY RAW Fall/Winter 2010 Runway Show
Fresh colors anchored G-Star’s NY RAW Fall/Winter 2010 collection with Bright Yellow, Nassau Blue and Car Green complementing G-Star’s traditional dark palette for coats, jackets and dresses, while luxury new light denim washes were added to the established dark raw denim range.
The unique G-Star signature combination of raw and tough mixed with sophisticated and luxurious could be seen in brightly colored, elegantly tailored coats in heavy-gauge, cooked wool, paired with luxury worn-in denim pants. The inspiration for this season’s collection came from the authentic, highly sophisticated service uniforms worn by 19th century coach drivers. G-Star combined a formal A-line silhouette with hard-ware luxury materials and fine tailoring to create a modern interpretation of the classic Coachman Coat.
G-Star’s denim craftsmanship was also demonstrated with the further evolution of the 3-dimensional Arc Pant, adding an inside flare to create a distinctive new silhouette for both men and women. An aggressive new denim wash used blunt-knife abrasion to give a destroyed look to the denims, while high-end customized tailoring repairs were further demonstrations of denim expertise. Denim innovations on show included bronze and blue metallic treatments and a unique ‘denim felt’ finishing, created by pulling brightly colored, 100% merino wool through a denim base.
Denim-complementary materials were evident throughout the complete NY RAW collection. Double-faced MacIntosh canvas was used to create an intricate full-length trench, while angora and cashmere were used for the rough knits. Heavy-gauge, cooked wool gave the brightly-colored, A-line coats and jackets rigid silhouettes and transformed traditional outerwear overalls and dungarees into luxury garments.
The Show
The runway show featured 30 models on a three-way platform, allowing guests time to study G-Star’s innovative denim craftsmanship. Electro-graphic LED screens and a musical mash-up complemented the NY RAW collection’s bright colors. A remix of Shocking Blue’s ‘Venus’ provided an energetic finale.
The front row included model and actress Liv Tyler, the campaign model for G-Star’s latest ad campaign, whose solo female image underlines G-Star’s commitment to its women’s collection and reinforces its core theme of ‘RAW Elegance.’
Other notable attendees included: Adam Lambert, Adrienne Bailon, Agyness Deyn, Estelle, John Legend, Kelly Osbourne, Liv Tyler, Matthew Settle, Mena Suvari, Miss J. Alexander, Natasha Bedingfield, Nate Parker, Peaches Geldof, Robert Buckley, Sean Garrett, Shannen Doherty, Shanyna Shaik, Shaun Sipos, Steven Jackson, Terrell Owens, Toby Kebbell, Tyson Beckford, and others…