RAW RESPONSIBILITY

G-Star’s philosophy ‘Just the Product’ is reflected in our focus on craftsmanship, quality and constant innovation.

Our customers expect this approach from G-Star and buy our products primarily for its unique look and feel. But perfecting our product goes further than that and continues in the consideration given to the social and environmental effects of our production process. This enables our company to evolve over time. After all, only when taking our responsibility towards society and the environment are we able to maintain our position as a forward looking company that anticipates the future.

Our Corporate Responsibility (CR) policy defines G-Star’s actions towards a sustainable evolution of our product; formalising a thought that is of importance to us since G-Star’s conception.

Since March 2011 we have entered into a partnership with MADE-BY. This multi-stakeholder organisation supports brands in implementing strategies to improve environmental and social conditions in the fashion industry. MADE-BY verifies the implementation of G-Star’s CR policy and transparently monitors progress on the working conditions in the factories that manufacture our products and the use of sustainable materials in our collections.

This RAW Responsibility section outlines how our CR approach, embodied in the four pillars Responsible Supply Chain, Sustainable Product, Sustainable Operations and Community Involvement, is put into practice within G-Star. To continue striving for a sustainable evolution of our product, our CR approach is subject to non-stop improvement and will accordingly be updated regularly.